[et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Hero Section” _builder_version=”4.27.6″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 94%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.4)” background_color_gradient_end=”rgba(0,0,0,0.4)” background_image=”https:\/\/tjjourian.com\/wp-content\/uploads\/2026\/03\/life-coach-34.jpg” background_position=”center_right” custom_padding=”6.7%||6%|||” bottom_divider_style=”slant” bottom_divider_height=”60px” global_colors_info=”{}” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_stops__hover=”rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%”][et_pb_row admin_label=”Page Title Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Hero Section Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”Montserrat|600||on|||||” header_font_size=”48px” header_letter_spacing=”3px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_text_color=”rgba(255,255,255,0.6)” header_2_font_size=”90px” header_2_letter_spacing=”3px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”fade” animation_direction=”bottom” header_font_size_tablet=”” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Me Section” _builder_version=”4.27.6″ custom_padding=”80px||110px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.6″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|600||on|||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”||5px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ max_width=”23px” module_alignment=”center” animation_style=”slide” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ admin_label=”About Me Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”97.1%” custom_margin=”|||” custom_padding=”|14px||||” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n
Trans*Formational Change helps organizations, changemakers, leaders, academics, <\/strong>and creatives<\/strong> align with their purpose and courageously move towards equity through tailored coaching<\/a>, consulting<\/a>, assessment<\/a>, and authoring<\/a> services. T*FC works with organizations and individuals to build and actualize strategies that drive individual, team, and structural progress in personal, leadership, and organizational development (also referred to as change management).<\/span><\/p>\n What sets Trans*Formational Change apart from many consulting and coaching businesses is in thinking and working beyond formulaic \u201cbest practices.\u201d<\/strong> T*FC partners with clients to co-design a process that centers learning, adaptability, balance, and connection.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/tjjourian.com\/wp-content\/uploads\/2026\/05\/Proud-Member-of-Hey-Famm-Badge-2.jpg” alt=”Light green badge with dark green font: %22Proud Member of Hey Famm%22″ title_text=”Proud Member of Hey Famm – Badge 2″ url=”https:\/\/app.heyfamm.com\/businesses\/1749\/trans-formational-change” url_new_window=”on” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/tjjourian.com\/wp-content\/uploads\/2026\/05\/revenuerulebreakerhoriz.png” _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” title_text=”revenuerulebreakerhoriz” url=”https:\/\/www.revenuerulebreaker.com\/” url_new_window=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ disabled_on=”on|on|on” admin_label=”About Me Area” _builder_version=”4.27.6″ disabled=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”97.1%” custom_margin=”|||” custom_padding=”|14px||||” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n Trans*Formational Change helps organizations, changemakers, leaders, academics, <\/strong>and creatives<\/strong> align with their purpose and courageously move towards equity through tailored coaching<\/a>, consulting<\/a>, assessment<\/a>, and authoring<\/a> services. T*FC works with organizations and individuals to build and actualize strategies that drive individual, team, and structural progress in personal, leadership, and organizational development (also referred to as change management).<\/p>\n What sets Trans*Formational Change apart from many consulting and coaching businesses is in thinking and working beyond formulaic \u201cbest practices.\u201d<\/strong> T*FC partners with clients to co-design a process that centers learning, adaptability, balance, and connection.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Satisfied Clients” number=”245″ percent_sign=”off” _builder_version=”4.16″ title_font=”||||||||” title_text_color=”#666666″ number_font=”Montserrat|600|||||||” number_text_color=”#2a2a2a” number_font_size=”48px” number_line_height=”100px” background_color=”#ffffff” custom_padding=”10px||30px|” 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number=”2000″ percent_sign=”off” _builder_version=”4.16″ title_font=”||||||||” title_text_color=”#666666″ number_font=”Montserrat|600|||||||” number_text_color=”#2a2a2a” number_font_size=”48px” number_line_height=”100px” background_color=”#ffffff” custom_padding=”10px||30px|” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”20%” animation_starting_opacity=”100%” border_radii=”on|3px|3px|3px|3px” border_width_left=”6px” border_color_left=”#fe6c00″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”7px” box_shadow_blur=”23px” box_shadow_color=”rgba(0,0,0,0.05)” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote Section” _builder_version=”4.27.6″ use_background_color_gradient=”on” background_color_gradient_direction=”105deg” background_color_gradient_stops=”rgba(43,135,218,0) 55%|#ffffff 55%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(43,135,218,0)” background_color_gradient_start_position=”55%” background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”0%” background_image=”https:\/\/tjjourian.com\/wp-content\/uploads\/2026\/05\/Chicago-candid-scaled.jpeg” custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ admin_label=”Quote Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.6″ text_font=”Montserrat||||||||” text_text_color=”#333333″ text_font_size=”30px” text_line_height=”1.8em” link_font=”||||on|||#f46624|” link_text_color=”#333333″ header_font=”||||||||” header_2_font=”Montserrat|600||on|||||” header_2_text_align=”center” header_2_font_size=”30px” background_color=”#ffffff” max_width=”800px” module_alignment=”center” min_height=”474px” custom_margin=”||40px|” custom_padding=”50px|0px|50px|80px|false|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n \u00a0\u201cChanging everything might sound daunting, but it also means there are many places to start, infinite opportunities to collaborate, and endless imaginative interventions and experiments to create.\u201d – Mariame Kaba<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”My Skills Section” _builder_version=”4.16″ custom_padding=”90px||1px|||” global_colors_info=”{}”][et_pb_row admin_label=”Section Title” _builder_version=”4.27.6″ min_height=”747.8px” custom_margin=”|auto|-9px|auto||” custom_padding=”||0px|” locked=”off” global_colors_info=”{}” 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header_font=”||||||||” header_2_font=”Montserrat|600||on|||||” header_2_text_align=”center” header_2_font_size=”30px” text_orientation=”center” max_width=”800px” module_alignment=”center” custom_margin=”||40px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n I am an independent scholar, consultant, coach, facilitator, and writer with 25+ years of experience in promoting equity and justice across sectors. I’ve worked with hundreds of mission-driven organizations, educational institutions, nonprofits, for-profits, and communities, as well as with individual changemakers, leaders, creatives, and academics.<\/span><\/p>\n My professional practice, advocacy, and scholarship center trans and queer people of color\u2019s experiences, perspectives, and leadership, and I am motivated by intersectional and liberatory movements. I’m also a recovering academic, a twice-over immigrant, Middle Eastern Armenian, queer, trans, and an emerging essayist\/memoirist.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/tjjourian.com\/wp-content\/uploads\/2026\/05\/TJ5.jpg” _builder_version=”4.27.6″ _module_preset=”default” title_text=”TJ5″ hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”120px||||false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”My Skills Section” _builder_version=”4.27.6″ custom_padding=”40px||90px||false|false” disabled=”on” global_colors_info=”{}”][et_pb_row disabled_on=”on|on|on” admin_label=”Section Title” _builder_version=”4.27.6″ custom_margin=”|||” custom_padding=”||0px|” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|600||on|||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”||5px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ max_width=”23px” module_alignment=”center” animation_style=”slide” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Title” _builder_version=”4.27.6″ text_font=”Montserrat|300|||||||” text_text_color=”#878787″ text_font_size=”25px” text_line_height=”1.8em” link_font=”||||on|||#f46624|” link_text_color=”#333333″ header_font=”||||||||” header_2_font=”Montserrat|600||on|||||” header_2_text_align=”center” header_2_font_size=”30px” text_orientation=”center” max_width=”800px” module_alignment=”center” custom_margin=”||40px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n I write for individuals, big & small companies, videos<\/a>, printed publications<\/a>, Blogs<\/a>, and\u00a0\u00a0Apps<\/a>. Sometimes I even help companies build their\u00a0content strategy<\/a>, drive\u00a0SEO<\/a>, and create their entire\u00a0information architecture<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|on” admin_label=”My Skills Area” _builder_version=”4.16″ disabled=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”90%” custom_margin=”|||” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”]<\/p>\n Donec egestas, odio et tempor mattis, lacus augue sagittis risus, nec pharetra ligula dolor non nisl. Cras justo leo, vestibulum et luctus sit.\u00a0Lorem ipsum dolor sit consectetur adipiscing elit. 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bar_background_color_default=”#f16334″ use_percentages=”off”]Copy Writing[\/et_pb_counter][et_pb_counter percent=”95″ _builder_version=”4.16″ background_color=”#e0e0e0″ global_colors_info=”{}” bar_background_color_default=”#f16334″ use_percentages=”off”]Information Architecture[\/et_pb_counter][et_pb_counter percent=”80″ _builder_version=”4.16″ background_color=”#e0e0e0″ global_colors_info=”{}” bar_background_color_default=”#f16334″ use_percentages=”off”]Content Strategy[\/et_pb_counter][et_pb_counter percent=”60″ _builder_version=”4.16″ background_color=”#e0e0e0″ global_colors_info=”{}” bar_background_color_default=”#f16334″ use_percentages=”off”]Product Reviews[\/et_pb_counter][\/et_pb_counters][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA Section” _builder_version=”4.27.6″ background_color=”#f16334″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.8) 0%|rgba(0,0,0,0.4) 100%” 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all.<\/p>\n You can be a part of that change.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer Section” _builder_version=”4.27.6″ background_image=”https:\/\/tjjourian.com\/wp-content\/uploads\/2026\/05\/sunny-cafe-background-altered.png” background_position=”top_center” custom_padding=”90px||90px|” global_module=”177″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Footer Area” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” hover_enabled=”0″ global_colors_info=”{}” custom_padding__hover=”|||” sticky_enabled=”0″][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” 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custom_margin=”||80px||false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" About Trans*Formational Change and T.J. Jouriantrans*Formational changeTrans*Formational Change helps organizations, changemakers, leaders, academics, and creatives align with their purpose and courageously move towards equity through tailored coaching, consulting, assessment, and authoring services. T*FC works with organizations and individuals to build and actualize strategies that drive individual, team, and structural progress in personal, leadership, and organizational […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-148","page","type-page","status-publish","hentry"],"yoast_head":"\nT.J. Jourian<\/h2>\n
My Skills<\/h2>\n
Let’s Start a Conversation<\/strong><\/span><\/h2>\n